What Are Strategic Partners?

A Strategic Partnership is a business alliance between companies who are willing to share their resources to jointly serve their clients and help all involved succeed. Usually this will take the form of a contract between individuals and/or companies who are working in the same industry with a common audience.

Strategic Partnership is about pursuing alliances not only because they provide value, but also because they can benefit from each other’s products, services, and brand recognition. The goal is to build a community of like-minded individuals, businesses, and organizations who share resources and support one another with referrals.

Transformation™ Strategic Partners include laboratories, certification / continuing education programs, health-based schools / programs, and other types of marketing, sales, and influencer-based business models such as business coaches, marketing experts, or mastermind groups who assist practitioners in building their practice.